From 5 Calls a Week to 120+ Monthly Leads
How we transformed a family-owned plumbing business into the most-booked service provider in their city
+
Lead Volume Increase
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Organic Traffic Growth
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Revenue Generated in Year 1
THE CHALLENGE
An Outdated Website Was Bleeding Money
When Plubar Plumbing contacted us, they were a well-established local business with 15 years of experience but their website told a different story. Potential customers couldn't find them online, and when they did, the site looked like it was built in 2005.
The frustrating part? They were exceptional at their work—5-star service, fair pricing, and deep community roots. But none of that mattered if people couldn't find them or trust them based on their online presence. They were being judged and dismissed before ever getting a chance to show what they could do.
Invisible on Google
Not ranking for any local plumbing searches despite years in business
Broken Mobile Experience
82% of visitors left immediately because the site was unusable on phones
No Trust Signals
Zero reviews displayed, no credentials, outdated photos made them look unprofessional
OUR APPROACH
A Data-Driven 90-Day Transformation
We completely rebuilt their digital presence with a focus on local SEO, mobile conversion, and building trust with potential customers
01
Research & Strategy
Conducted competitor analysis, identified high-intent keywords like "emergency plumber near me," and mapped the customer journey from emergency to booking.
02
Design & Build
Created a mobile-first website with one-tap calling, service-specific pages, and prominently displayed 5-star Google ratings.
01
SEO & Conversion Optimization
Optimized for local search with schema markup, set up call tracking, and A/B tested CTAs to maximize conversions.
WHAT WE BUILT
Features That Convert Visitors Into Customers
One-Tap Emergency Calling
Mobile visitors can call with a single tap. No searching for phone numbers during a plumbing emergency.
Service-Specific Landing Pages
Individual pages for every service (drain cleaning, water heaters, leak repair) optimized for SEO.
3-Second Load Time
Lightning-fast website that loads instantly even on slow mobile connections.
Local SEO Domination
Optimized to rank #1 for "plumber in [city]" and 50+ related search terms.
Live Review Feed
Automatic integration showing their 4.9-star rating and latest customer reviews.
Real-Time Lead Tracking
Dashboard showing exactly which marketing channels drive calls and form submissions.
THE RESULT
Numbers That Speak for Themselves
24x
Lead Volume Increase
Went from 3 calls per month to 45+ qualified leads consistently. The new website's clear CTAs and trust signals converted visitors into customers.
412%
Traffic Growth
Local SEO work paid off massively. They now rank in the top 3 for every major plumbing search term in their city, bringing in 3,400+ monthly website visitors.
$580K
Revenue
The leads turned into real jobs. In the first 12 months after launch, they tracked $580,000 in revenue directly from the website—a 3,200% ROI on their investment.
#1
Rated Plumber
With our review collection system, they went from 12 Google reviews to 247 reviews with a 4.9-star average, becoming the highest-rated plumber in their area.
"The website Webstruct built for us completely transformed our business. We went from struggling to find customers to having a waitlist. The investment paid for itself in the first month."
John Doe
Owner, Acme Roofing Co.
Ready for Similar Results?
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