Webstruct — Websites for Contractors to Generate More Business

From 12 Service Calls Monthly to 150+ HVAC Installations Yearly

How a Texas HVAC contractor broke free from maintenance-only work to become the go-to choice for AC replacements and high-ticket system installations.

High-Value Project Leads

490%

Installation Quote Requests

$850K

$860K

Equipment Sales Revenue

THE BOTTLENECK

Stuck Doing Low-Margin Repairs While Competitors Sold New Systems

HeatFix had everything needed to thrive in the Texas HVAC market—NATE-certified technicians, manufacturer partnerships with Carrier and Trane, and the expertise to handle complex commercial installations. But their phone only rang for one thing: emergency repairs on 100-degree days. The high-margin replacement and new construction work? Going to competitors with better online presence.

Texas summers are brutal, and AC systems don't last long in this climate. Thousands of homeowners search for "AC replacement cost" and "new air conditioner" every month, but HeatFix wasn't showing up. Their website looked like it was built in 2008, showed no financing options, and gave potential customers zero confidence to invest $8,000-$15,000 in a system replacement. Meanwhile, they watched national chains like Aire Serv and local competitors with slick websites capture every high-ticket installation in their service area.

Elek Electrical Services came to us with a problem every skilled tradesperson fears: exceptional expertise but zero online visibility. Despite holding a master electrician license and 12 years of field experience, homeowners facing electrical emergencies couldn't find them online. Meanwhile, big-box franchises with less experience but bigger marketing budgets captured every emergency call.

The owner was skilled enough to handle complex panel upgrades, whole-home rewiring, and commercial installations - yet was averaging just 5 service appointments weekly. That's barely sustainable for a solo operation, let alone growth. The digital gap between their technical capabilities and online presence was costing them thousands in lost emergency service revenue every single month.

Trapped in the Repair Loop

92% of incoming calls were for sub-$300 repairs and maintenance—not the $8K-$15K replacement projects needed for real profitability.

Sticker Shock Without Context

No financing information, payment plan options, or energy savings calculators meant customers saw prices and immediately called cheaper competitors.

Missing Decision-Making Tools

Homeowners researching major HVAC purchases found no system comparison guides, SEER rating explanations, or installation process transparency—forcing them to competitors who educated buyers.

THE TRANSFORMATION

High-Ticket Sales Infrastructure for Premium HVAC Installations

We engineered a complete digital sales system focused on attracting homeowners ready to invest in system replacements—emphasizing financing accessibility, equipment education, and installation confidence building.

Buyer Journey & Pricing Psychology Analysis

Mapped the HVAC purchase decision process from "my AC is struggling" to "book installation," identified financing as critical conversion factor, and studied how homeowners evaluate $10K+ home improvement investments.

Deployed advanced schema markup for electrical services, optimized Google Business Profile, implemented call tracking analytics, and continuously refined conversion paths based on real user behavior data.

Education-Focused Website & Financing Integration

Local SEO & Conversion Engineering

Built comprehensive resource hub explaining SEER ratings, system sizing, brand comparisons, and Texas rebate programs - integrated prominent financing options with payment calculators showing monthly costs instead of total prices.

Installation-Focused SEO & Conversion Tracking

Optimized for high-intent installation searches versus repair queries, created neighborhood-specific installation case studies, and implemented lead scoring to prioritize replacement inquiries over service calls.

Local SEO & Conversion Engineering

SALES ENABLEMENT TOOLS

Digital Assets That Pre-Sell $10K+ HVAC Systems

Financing Calculator Widget

Interactive tool showing monthly payment options for system replacements - converts "I can't afford $12,000" into "I can budget $180/month" mindset shift that closes sales.

System Sizing & SEER Guide

Educational content explaining tonnage requirements for Texas homes, SEER rating impact on electric bills, and matching right equipment to property size - building buying confidence.

Neighborhood Installation Portfolio

Photo documentation of actual installations in local Texas communities - showing equipment choices, installation quality, and customer properties to build trust and visualize results.

Energy Savings Calculator

Tool calculating annual electricity cost differences between old 10 SEER units and new 16+ SEER systems - demonstrating ROI and justifying premium equipment investments.

Installation Process Videos

Time-lapse videos showing complete system replacement from old equipment removal to final testing - demystifying multi-day installation process and showcasing crew professionalism.

Same-Day Quote Scheduling

Dedicated booking system for in-home assessments with next-available appointment times - prioritizing installation quotes over routine maintenance requests in scheduling workflow.

THE RESULT

Measurable Growth Across Every Business Metric

18x

Installation Lead Growth

Increased from 8 replacement quote requests monthly to 150+ annual HVAC system installations - fundamentally shifting business model from repairs to high-margin equipment sales.

520%

Equipment Sales Traffic

Website visits for installation-related pages grew 520%, with 68% of traffic now arriving through searches like "AC replacement cost Texas" and "new HVAC system" instead of repair terms.

$890K

Equipment Revenue

Generated $890,000 in system replacement and new installation revenue in year one - separate from maintenance contracts and repair work, with average project value of $11,400.

Installation Search Rankings

Ranking position 2-3 for critical high-value searches including "HVAC installation [city]," "AC replacement cost," "new air conditioner Texas" across 8-county service area.

520%

Equipment Sales Traffic

Visibility in Google's local 3-pack increased 440% across target searches—now appearing in top 3 results for "lawn service [neighborhood]" across service area.

$890K

Equipment Revenue

Generated $890,000 in system replacement and new installation revenue in year one - separate from maintenance contracts and repair work, with average project value of $11,400.

Installation Search Rankings

Ranking position 2-3 for critical high-value searches including "HVAC installation [city]," "AC replacement cost," "new air conditioner Texas" across 8-county service area.

"We went from being the 'fix it cheap' guys to the trusted choice for major system investments. Homeowners now come to us already educated about SEER ratings and financing - they've done their research on our site and they're ready to move forward. Our average ticket went from $285 to over $11,000."

Robert Chen

Owner, HeatFix HVAC Solutions

Ready to Sell Systems Instead of Just Fixing Them?

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