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From 5 Calls a Week to 120+ Monthly Leads

How we transformed a family-owned plumbing business with an outdated website into the most-booked and highest-rated service provider in their entire city

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Lead Volume Increase

380%
380%
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Organic Traffic Growth

$550K
$550K
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Revenue Generated in Year 1

THE CHALLENGE
THE CHALLENGE

An Outdated Website Was Bleeding Money

When Plubar Plumbing contacted us, they were a well-established local business with 15 years of experience but their website told a different story. Potential customers couldn't find them online, and when they did, the site looked like it was built in 2005.

The frustrating part? They were exceptional at their work—5-star service, fair pricing, and deep community roots. But none of that mattered if people couldn't find them or trust them based on their online presence. They were being judged and dismissed before ever getting a chance to show what they could do.

Invisible on Google

Not ranking for any local plumbing searches despite years in business

Broken Mobile Experience

82% of visitors left immediately because the site was unusable on phones

No Trust Signals

Zero reviews displayed, no credentials, outdated photos made them look unprofessional

OUR APPROACH

A Data-Driven 90-Day Transformation

We completely rebuilt their digital presence with a focus on local SEO, mobile conversion, and building trust with potential customers

01

Research & Strategy

Conducted competitor analysis, identified high-intent keywords like "emergency plumber near me," and mapped the customer journey from emergency to booking.

02

Design & Build

Created a mobile-first website with one-tap calling, service-specific pages, and prominently displayed 5-star Google ratings.

03

SEO & Conversion Optimization

Optimized for local search with schema markup, set up call tracking, and A/B tested CTAs to maximize conversions.

WHAT WE BUILT

Features That Convert Visitors Into Customers

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One-Tap Emergency Calling

One-Tap Emergency Calling

Mobile visitors can call with a single tap. No searching for phone numbers during a plumbing emergency.

Mobile visitors can call with a single tap. No searching for phone numbers during a plumbing emergency.

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Service-Specific Landing Pages

Service-Specific Landing Pages

Individual pages for every service (drain cleaning, water heaters, leak repair) optimized for SEO.

Individual pages for every service (drain cleaning, water heaters, leak repair) optimized for SEO.

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3-Second Load Time

3-Second Load Time

Lightning-fast website that loads instantly even on slow mobile connections.

Lightning-fast website that loads instantly even on slow mobile connections.

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Local SEO Domination

Optimized to rank #1 for "plumber in [city]" and 50+ related search terms.

Optimized to rank #1 for "plumber in [city]" and 50+ related search terms.

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Live Review Feed

Automatic integration showing their 4.9-star rating and latest customer reviews.

Automatic integration showing their 4.9-star rating and latest customer reviews.

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Real-Time Lead Tracking

Dashboard showing exactly which marketing channels drive calls and form submissions.

Dashboard showing exactly which marketing channels drive calls and form submissions.

THE RESULT

Numbers That Speak for Themselves

Numbers That Speak for Themselves

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24x

24x

Lead Volume Increase

Lead Volume Increase

Went from 3 calls per month to 45+ qualified leads consistently. The new website's clear CTAs and trust signals converted visitors into customers.

Went from 3 calls per month to 45+ qualified leads consistently. The new website's clear CTAs and trust signals converted visitors into customers.

412%

Traffic Growth

Local SEO work paid off massively. They now rank in the top 3 for every major plumbing search term in their city, bringing in 3,400+ monthly website visitors.

$580K

Revenue

The leads turned into real jobs. In the first 12 months after launch, they tracked $580,000 in revenue directly from the website—a 3,200% ROI on their investment.

#1

Rated Plumber

With our review collection system, they went from 12 Google reviews to 247 reviews with a 4.9-star average, becoming the highest-rated plumber in their area.

412%

Traffic Growth

Local SEO work paid off massively. They now rank in the top 3 for every major plumbing search term in their city, bringing in 3,400+ monthly website visitors.

$580K

Revenue

The leads turned into real jobs. In the first 12 months after launch, they tracked $580,000 in revenue directly from the website—a 3,200% ROI on their investment.

#1

Rated Plumber

With our review collection system, they went from 12 Google reviews to 247 reviews with a 4.9-star average, becoming the highest-rated plumber in their area.

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"The website Webstruct built for us completely transformed our business. We went from struggling to find customers to having a waitlist. The investment paid for itself in the first month."

"The website Webstruct built for us completely transformed our business. We went from struggling to find customers to having a waitlist. The investment paid for itself in the first month."

John Doe
John Doe

Owner, Plubar

Owner, Plubar

Ready for Similar Results?

Let's discuss how we can transform your contractor business with a website that actually drives leads and revenue.

Let's discuss how we can transform your contractor business with a website that actually drives leads and revenue.

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No obligations. We’ll show you exactly what’s holding your site back.

No obligations. We’ll show you exactly what’s holding your site back.

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